No. FTC Guardian is not associated with the Federal Trade Commission in any way, shape, or form. The FTC is a branch of the federal government of the United States. On the other hand, FTC Guardian is an organization that provides a valuable service which helps businesses across the earth comply with essential aspects of the internet commerce rules and regulations of the Federal Trade Commission associated with providing products or services to consumers in the United States of America. The FTC enforce the provisions of the Federal Trade Commission Act. In short, the FTC fines companies that are not in compliance with its rules and regulations. FTC Guardian helps you “… to become compliant with the latest FTC, GDPR, and Data Security guidelines and avoid devastating FTC and GDPR enforcement actions without legal fees.”
You may choose to purchase the Basic Membership, the FTC Guardian Pro membership, or the FTC Enterprise membership. The three purchase options are an annual or 2-year payment associated with the Basic, Pro, or Enterprise membership. Also, if you prefer to pay monthly there is a recurring monthly payment associated with FTC Guardian Pro membership. In all cases, your FTC Guardian membership entitles you use the assortment of expert compliance documents. But only the FTC Guardian Pro membership level allows you to use the entire range of some 80 documents. The FTC Guardian Pro membership is the most affordable and best overall value.
The emblem or gold and blue shield of the FTC Guardian organization and, also, the verification pop up associated with your company builds confidence. This is a subtle tool, but the value of your FTC Guardian membership far surpasses the document generation alone. Imagine having access to Chip Cooper and being able to ask him questions and pick his legal and professorial brain. That’s exactly what you can do during the twice-monthly meetings he provides to the members of FTC Guardian Pro. In addition, think of how you’ll feel knowing that your compliance documents are expertly generated and composed. Also, think of how your prospects, customers, and clients will feel when they see the FTC Guardian emblem at the bottom of your documents, and when they click on it and instantly a pop up appears verifying your company information.
Yes and no. The FTC compliance documents are the same. At this time, there is a $60 difference in price. Not everyone needs the Pro membership. Because if you don’t advertise on the internet and or you don’t use advertising retargeting pixels then, perhaps, the Basic membership is sufficient. However, please consider the value of being able to generate customized forms and documents for 80 other purposes. Also, consider the value of being able to attend the twice-monthly meetings hosted by Chip Cooper. You can ask him questions and have him explain aspects of the law you would not otherwise even imagine might apply to your business. The additional $60 buys an extraordinary value.
Yes, it’s easy. Because all you do is answer the questions and most often they only require a yes or no response. There is written guidance provided with every question. However, I confess each time I do it for a different website I’m a little nervous and I read each question carefully to make sure I’m answering the questions to the best of my ability. This is important because the documents will be only as good as your answers to the questions. For example, there’s a question regarding advertising on the internet and whether or not your advertising makes use of retargeting pixels. Fortunately, the written guidance suggests that even if you do not currently advertise you may want to answer “yes” to this question. Why? Because if you answer “yes” it does no harm. It merely adds a statement in the finished document about advertising and retargeting pixels. In other words, it’s easy to use the software but you have to read the written comments associated with each question because it gives you guidance that helps you consider what your best answer may be. This carefully worded guidance is what makes it easy to use.
Yes, you can. You can change the font to match your website, for example, and you can change the font style and size making section headings and subheads, for example, bold. In addition you can change the type size. However, in my case, I just leave the documents exactly like they are generated by the system because I know that few people will ever look at these documents.
In short, answer the questions carefully because it’s a powerful tool. The documents it generates are perfectly phrased. Anyone reading any of your documents will think you paid an attorney to craft each of them for you. Remember, the expressed core of each of these documents are written by attorneys whose work meets the requirements of Chip Cooper who is both a practicing business and technology law attorney and a Law Professor. In short, that means the documents are expertly composed, but, again, they are only as good as your response to each of the questions, and your compliance with other rules and regulations of the FTC concerning how you actually operate your business day to day. The FTC protects consumers and you should too.
Yes. Some of these documents are meant to be printed out. As you can imagine when you review the range of these documents you’ll see why using only a few of them may save you thousands of dollars in legal expenses each year. The process to generate all of these expert documents is the same as preparation of your FTC compliance documents. All you do is answer a few questions for the document you want to create and the document is automatically generated for you. The only difference is that these business documents are printed out and not posted on the internet. Why? Because documents like contracts, non competes, confidentiality agreements, and so on are not public documents. They are for private use and act as written covenant between you and or your company, or another company and or individual.