Now, when you see and hear Chip, you’ll know he’s a nice person, but, really, think about it. Chip is not only a world class attorney highly rated by his peers. He’s also a professor and he knows that the FTC has the power to make you suffer.
Long story short, Chip wanted to share his expertise and his love of the law with as many business people as possible. He knew most people in business can’t afford his the-sky-is-the-limit fees. (Internet business law is highly specialized and expensive.)
One day out of the blue he developed this brilliant idea:
“Why not give ordinary people a powerful artificial intelligence wizard – the same kind of tool – that most attorneys use to make legal documents for their clients?”
So, he assembled a team, invested a huge amount of money, and they worked out the technical problems, and after many months created a service that even attorneys love because it educates their clients and frees them up to do more important work.